The target audience for the film atonement would most likely be females between the ages of 15 and 25. The use of strong female characters appeals to this demographic as well as the style of the film - costume drama. Costume dramas are usually made for a female audience as their stories tend to focus on aspects such as love. The male audience stereotypically goes for more action related films which involve aspects such as violence and heroics.
The film "This is England" would almost certainly appeal to a more masculine audience as it includes heavy levels of aggression and social realism. The target audience would be males between 15 and 25 which suggests that its content appeals to a similar age category to Atonement however more focused on the male audience. It may also appeal to an older audience (40's or 50's) as the content directly relates to their own life experience.
Quite good guess work but you need to reference aspects of the film and IMDB user ratings to define demographic.
ReplyDeleteGuess work is not helpful when answering an exam question. Your case study needs to reflect substantial research - in this case into potential target audience demographic for these two films.
ReplyDeleteThere are clips on YouTube where Shane Meadows discusses the casting of This is England and the audience the film was aimed at. I did discuss this in class.